Binx Baby Tracking
Overview of Baby Tracking: Baby tracking involves using apps or journals to record daily activities of infants, such as feeding schedules, diaper changes, sleep patterns, and developmental milestones. This practice helps parents identify trends and ensure that their baby's needs are consistently met.
The Problem: While numerous baby tracking apps exist, many require parents to use two or more different applications to capture all the data they wish to track. This fragmentation can lead to confusion and inconsistency in monitoring a baby's activities.
The Solution: To address this issue, I designed an all-in-one baby tracking app that consolidates all essential tracking features into a single, user-friendly interface. The design prioritizes both visual appeal and simplicity, ensuring that even exhausted parents can effortlessly log and access vital information about their baby's daily activities.
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Project Length
7 Months
Role
UX/UI Design
Research
UX Strategist
Team
Ian Bush
(Solo)
Kickoff
At the start of the project, I developed a comprehensive UX Strategy, which included a detailed roadmap to guide our efforts. This strategy was grounded in thorough research to identify target user personas and their pain points, ensuring a deep understanding of our audience. I established key performance indicators (KPIs) to measure user engagement, conversion rates, and customer satisfaction. Additionally, I conducted return on investment (ROI) analyses to highlight the potential financial impact of our design initiatives. By integrating these elements, I created a solid foundation for a user-centered approach that drives both user satisfaction and business success throughout the project lifecycle.
Pricing Evaluation (ROI)
Current baby tracking apps are charging between $4.99 - $7.99/month. We placed our monthly fee at $5.99 per user.
The goal is to take over 5% of the baby tracking market. This would equal to roughly 300,000 monthly users.
User Cohort
I was able to secure just over 200 potential users to be able to test the product along the way and give feedback on what was the most important features to them.
Design Process
This project began with an in-depth onboarding session and a kickoff call where we explored Binx's vision for not only their new app design but also their brand focus. This was followed by some comprehensive competitor research, identifying key opportunities for improvement and refocusing the site towards user needs items such as being able to have an easy access log with filters for the pediatrician. The objective was to design a app that reduced apps needed for baby tracking while making it easier for parents to track and access tracked data.
Building on these insights, I developed low-fidelity wireframes and gathered feedback to refine the user experience. Collaborating closely with the Binx team, we transformed these wireframes into high-fidelity designs, integrating brand imagery, colors, and custom copy that aligned with their identity.
Once the UX and UI designs were finalized, I facilitated a seamless handoff to the Binx development team. I oversaw the implementation and helped conduct rigorous quality assurance testing to ensure the designs were executed with precision, meeting all functional and design requirements. As the project lead, I made certain that every detail of the design was brought to life, perfectly capturing the brand's vision and driving their success.
Solution & Results
My approach centered on making sure the user had everything they need to make their lives easier. I also designed with AI in mind. Pre-built screens ready to go so that implementing AI into the application after launch would be easier.
The application was finished ahead of schedule, with more features than it's competitors, as well as coming in at a lower price point. All of this makes the app better for users, pulls in a larger user base and can then have higher profit margins.